Raw Tasmanian honey, finally easy to buy.
Frogmouth Ponds is a small apiary in Port Sorell, selling raw honey, beeswax skincare and beekeeping courses. Their old store looked the part but was slow, awkward to run and clumsy on a phone. I rebuilt it from the ground up, cleaner, faster and built to sell honey.
- Client
- Frogmouth Ponds
- Location
- Port Sorell, Tasmania
- Sells
- Honey, skincare, courses
- Platform
- WordPress & WooCommerce
- My role
- Design & full rebuild
A honey business held back by its own website
The honey is genuinely special, raw, single-origin, made a few kilometres from the coast. The old site was built page by page in a visual editor, and it showed. It loaded slowly, was fiddly to update, and made the simple job of buying a jar harder than it needed to be.
Most people arrive on a phone. That is exactly where the old store struggled most.
-
01
Slow to loadA heavy page builder meant every page carried weight it did not need.
-
02
Clumsy on a phoneSmall tap targets and a cramped cart made mobile shopping a chore.
-
03
Honey buried in the layoutThe product people came for was lost among everything else on the page.
-
04
Hard to change safelyNo version control, so every edit went live on a wing and a prayer.
What I changed, and why it mattered
Editorial design
A calm, code-first theme that puts the honey first. Room to breathe, and a clear path from home to product to cart.
Built for speed
Out went the heavy page builder, in came hand-built templates. Lighter pages, quicker loads and far less to break.
Mobile-first shopping
Designed for the phone first: bigger tap targets, a simpler cart, and buying a jar of honey in a couple of taps.
The same WooCommerce store underneath.
A completely different experience on top.
Same honey. A store worth showing off.
“It loads quickly, it works properly on a phone, and it finally looks as good as the honey. Harry had it live without the shop missing a beat.”
See Frogmouth Ponds in the wild
Shipped July 2026 on WordPress and WooCommerce. Faster, easier to run, and finally doing the honey justice.