Case study Monthly care Live · on the retainer

Easier to find. Easier to buy from.

Lifestyle Gardens is a nursery and garden shop in Latrobe, Tasmania. Ponds, liner cut to length, and the pumps and filters that keep the water clear, with pickup in the shop and postage across Australia. The store already runs on BigCommerce. I look after it on the monthly retainer.

Client: Lifestyle Gardens
Location: Latrobe, Tasmania
Sells: Ponds, liner, garden supplies
Platform: BigCommerce
My role: Monthly retainer

The brief

A working shop, with a few things in the way

This is not a from-scratch rebuild. The shop is open, the catalogue is real, and people already know Lifestyle Gardens for ponds. The retainer is the unglamorous part: be found on Google, and take the friction out of the pages people actually use.

The figures below are from Google. They describe the listing, search and Shopping. They are not sales, and they are not a count of people who bought.

What was not working

01
Pond pages that stopped at the price
A person who wanted the shop, not just a number, had no tap-to-call and no map.
02
Liner that could not be posted to Tasmania
The weight on the liner was wrong, and that blocked Tasmania postage.
03
Harder to read than it needed to be
Contrast was weak in places, and the basket and kilogram figures needed a proper check.

Google

More of the right people finding the shop

Two different comparisons, kept separate on purpose. September is the Google listing against the period before it. October search is compared with the same days in September, not with a full month.

September 2026 · Google listing

21%

More uses of the Google listing than the prior period.

In that same period the listing sent more people to the website than ordinary search did.

October search · clicks

A third more

More clicks than the same days in September.

October search · page one

65%

More page-one appearances than the same days in September.

The catalogue

What changed on the store itself

01

Google Shopping is live

Products are approved and showing, listed at no charge in Google Merchant Center. Early impressions and clicks mean people have started to see them. That is visibility starting. It is not a measure of sales.